Marketing Implementation: Ask for the order!

The implementation of marketing plans and strategies proves to be the number one challenge! Three crucial successfactors:

• Marketing as an organizationwide process.
• Smaller and smarter marketing departments.
• Marketing as a responsibility of the line-organzation.

Make it happen. Marketeers are learning from change managers! 
This book provides direction, insight and experience.

John Koster is professor of Marketing Implementation and Organization at Nyenrode Business University and partner of Holland Consulting Group.

Auteur: Prof. Dr. John M.D. Koster RM

Prijs € 12,50 exclusief  € 1,50 verzendkosten

Holland Business Publications,

2007	ISBN-10:90-74885-36-5
	ISBN-13:978-90-74885-36-2

If you reside outside the Netherlands please order by Email to hbp@xs4all.nl